When people ask what I do, I tell them I build digital products. But not everyone knows what that means.
TL;DR: A digital product is something you use, buy or subscribe to that exists digitally, rather than a physical product like a tin of baked beans or a chair.
What is a digital product?
A digital product is anything of value that is created, delivered and used electronically. It might be used by a handful of people or by millions.
For me, that usually means software accessed through a web browser.
How are they made?
We start by spotting a problem, or rather an opportunity to make life easier for someone. Then we:
Design a solution – sketch out what the product will do
Build a first version – a minimum viable product (MVP), the simplest thing that actually helps
Launch – get it in front of real users
Learn and improve – watch how people use it, fix issues, add features and repeat
A digital product is never really ‘finished’. It keeps evolving through updates, and it needs maintaining because technology changes all the time.
I use digital products to help people achieve their business goals, like reduce the effort to do business, improve customer satisfaction, scale to do more.
